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Programmable Media

Posted by: Todd Tilley on November 16th, 2012

Programmable Media Via NYTimes

SOURCE: NYTimes

Translation: Maverick Digital

Why does that weight loss ad keep following me around the net?

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Penguin Makes Negative SEO Noise

Posted by: Todd Tilley on June 5th, 2012 2 comments

SEO is already plagued by black hat operations. Is Google Penguin a great idea to expose the practice?

Great article by Ryan DeShazer regarding Negative SEO that speaks to the most recent changes at Google with the Penguin algorithm update.

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How Brands Can Leverage Pinterest

Posted by: Todd Tilley on March 23rd, 2012 2 comments

How Brands Can Leverage Pinterest

With the recent rise of Pinterest on the social scene, how can brands leverage the site, build audience and engage with consumers?

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Social Media Coming to Digital Signage

Posted by: Todd Tilley on October 3rd, 2011

Social Media Coming to Digital Signage Via MediaPost

By Erik Sass

With more and more people accessing social media sites from mobile devices, and technology allowing easier interaction between mobile devices and digital signage, it only makes sense to close the loop by bringing social media to digital signage.

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Are You leaving money on the table?

Posted by: Todd Tilley on August 10th, 2011

Are You leaving money on the table?

Secondary Calls to Action: Are you leaving money on the table?

What's wrong with our impressions today?

And by impressions I mean ads, branded experiences, videos, social media, mobile, OOH - any media that you encounter. Most of the time, if I like an impression, I want to interact with it. I want more.

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Geo-Location Based Marketing

Posted by: Todd Tilley on January 13th, 2011 3 comments

Geo-Location Based Marketing

2010 was undoubtedly the year of location based technology in the digital marketing world. The big players making a splash on the scene, such as Groupon, Yelp!, Foursquare and Facebook Places all have found different applications for utilizing the technology. Why are “geo” and “location” the buzzwords within the marketing world, and will the phenomenon stick? We at Maverick think geo-location based digital marketing is here to stay and here is why.

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The End of Facebook

Posted by: Todd Tilley on December 1st, 2010 8 comments

The End of Facebook

With the release of the movie “The Social Network” detailing the rise of Facebook there are a few things we can surmise in the first five minutes and throughout the rest of the movie: one, the world desperately needed a social network for all the “real” players out there, and two, Mark Zuckerberg is an asshole. Let me begin by saying on the record that I do not believe Zucker is an asshole, it just makes for a good movie. And if you are upset, stop hating the player and hate the game.

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Maverick Digital launches :60sec Cocktails

Posted by: Todd Tilley on June 23rd, 2010 1 comment

Maverick Digital launches :60sec Cocktails

Maverick Digital was selected by BACARDI USA to develop a cohesive, digital campaign for :60 Second Cocktails leveraging Social Media. By creating custom properties on  Twitter, Facebook and Youtube, Maverick will use social engagement, video content and a rich graphics package to bring the campaign to life.

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