Via Ars Technica

Check out the perspectives of ArsTechnica and Dangerous Minds concerning facebook's pay-to-play game. Lets see how long this stays top of mind.

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With the recent rise of Pinterest on the social scene, how can brands leverage the site, build audience and engage with consumers?

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Via MediaPost

By Erik Sass

With more and more people accessing social media sites from mobile devices, and technology allowing easier interaction between mobile devices and digital signage, it only makes sense to close the loop by bringing social media to digital signage.

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Maverick Digital is excited to work with Javelin Experiential on the Social Media Campaign for the Style Network (E!)  - The Style Beauty Bus Tour.

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Secondary Calls to Action: Are you leaving money on the table?

What's wrong with our impressions today?

And by impressions I mean ads, branded experiences, videos, social media, mobile, OOH - any media that you encounter. Most of the time, if I like an impression, I want to interact with it. I want more.

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I recently read that if Social were compared to TV then Social still has not had’s its “I Love Lucy” moment. Well that might change this Sunday during the SuperBowl XLV on Fox.

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2010 was undoubtedly the year of location based technology in the digital marketing world. The big players making a splash on the scene, such as Groupon, Yelp!, Foursquare and Facebook Places all have found different applications for utilizing the technology. Why are “geo” and “location” the buzzwords within the marketing world, and will the phenomenon stick? We at Maverick think geo-location based digital marketing is here to stay and here is why.

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With the release of the movie “The Social Network” detailing the rise of Facebook there are a few things we can surmise in the first five minutes and throughout the rest of the movie: one, the world desperately needed a social network for all the “real” players out there, and two, Mark Zuckerberg is an asshole. Let me begin by saying on the record that I do not believe Zucker is an asshole, it just makes for a good movie. And if you are upset, stop hating the player and hate the game.

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