2010 was undoubtedly the year of location based technology in the digital marketing world. The big players making a splash on the scene, such as Groupon, Yelp!, Foursquare and Facebook Places all have found different applications for utilizing the technology. Why are “geo” and “location” the buzzwords within the marketing world, and will the phenomenon stick? We at Maverick think geo-location based digital marketing is here to stay and here is why.

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